“Our Sweet Story”

At just twelve years old, setting out from Bayburt in 1972 for Istanbul on behalf of a family in need, the founder of the Hacı Yusufoğlu brand and his brothers became the main authors of our “Sweet Story” — a story we never want to end…

Between 1972 and 1982, while working in various workplaces in Istanbul — the land of migration — our founder and his brothers honored the CAPITAL OF HONESTY inherited from their father and stood out in every institution they worked for as PEOPLE OF TRUST AND SINCERITY through their diligence and dedication…

Our founder made the effort to work in three different places in a single day in order to meet his family’s needs… With his brothers—known to be just as honest and hardworking as himself—whom he encouraged to train in different places to learn the profession of baklava making in order to lay the foundations of his dream business, they started their sweet story in 1982 with a small workshop they established together…

…today, there is “Hacı Yusufoğlu,” with nearly fifty years of professional experience, serving thousands of customers through its retail stores and more than a hundred dealers located in many districts of Istanbul, including patisseries, bakeries, social facilities, and hotels…

A Tradition of Trust, Sincerity, and Flavor…

Hacı Yusufoğlu Baklavacılık has been offering its customers a wide variety of delicious baklava for exactly 44 years by combining high-quality pistachios, butter, flour, and other raw materials sourced from all over Türkiye with the experience and craftsmanship of Hacı Yusufoğlu since 1982, under the highest quality standards. Its superior quality, wide product range, and unique dedication to customer satisfaction summarize Hacı Yusufoğlu’s 44-year story of trust, sincerity, and flavor.

Continuing its journey as one of the leading companies in its sector with a service-, quality-, and trust-oriented approach, Hacı Yusufoğlu has become a large family with its customers, employees, and suppliers thanks to the values of trust, sincerity, and flavor it has upheld since 1982.

Why Hacı Yusufoğlu?

44 years of experience, craftsmanship, and expertise,
A production and flavor philosophy that offers value and taste to retail guests and long-term profitability to wholesale dealers,
A rich variety of products,
The responsibility of being one of the well-established companies in the sector,
High-quality service and strong logistics capability,
Use of high-quality and regional raw materials,
Compliance with ISO 9001 & ISO 22000 Quality Management Systems and hygiene standards,
A wide distribution and dealer network,
A philosophy of daily and fresh production,
High production capacity,
Compliance with food production and hygiene standards,
Friendships with customers that have lasted—and will continue to last—for many years,
Experienced, trained, and award-winning masters in their field.

Hacı Yusufoğlu Baklavacılık continues the tradition of trust, sincerity, and flavor with 44 years of baklava expertise, modern production facilities, and a widespread and flexible distribution approach.

Since 1982, Hacı Yusufoğlu—possessing forty years of history and professional expertise—has been offering flavor to its customers through more than a hundred dealers and showcase stores across various districts of Istanbul, including patisseries, bakeries, and social facilities;

With the principle that the customer is always right,
With trust toward its employees, customers, and suppliers,
With the dedication to provide the best service,
By always producing high-quality baklava, it will continue the tradition of trust, sincerity, and flavor.

We work because… with the healthy and delicious products we produce and the sincere service we provide, to bring smiles to our customers’ faces… We aim because… to carry the service tradition we will develop through our new branches—first nationally, then internationally—as a brand representing our nation and culture, passing it on from generation to generation…